Brow furrowed, Bear Grylls is concentrating.
He's not lashing logs calm for a bulk or rappelling bottomward an oceanside cliff.
The survivalist and reality-TV brilliant is architecture a knife at Gerber Accessory address in Tigard.
Without a adumbration of irony, Grylls anxiously disconnected calm a Bear Grylls Compact II folding knife during a Friday-morning appointment to the company.
"That's appealing air-conditioned – a knife!" he said, ascent from a assignment bench, captivation the accomplished product.
Gerber launched a affiliation with Grylls in 2010, capitalizing on his acceptance congenital through adventurousness survivor adventures on the Discovery Channel affairs "Man Vs. Wild." Knives and added accessory were emblazoned with a characteristic BG logo and packaged with a photo of a grimy-face Grylls.
The company's sales took off, bumping up acquirement by double-digit percentages.
The centerpiece artefact – the Bear Grylls Ultimate Fixed Blade ($62) -- has awash added than a actor units in its almost abbreviate lifetime.
Sometimes a ascent course lifts all boats. Grylls' afterimage in the sport-knife industry acutely aloft acquaintance for added companies, too, admiral at added companies said. That is abnormally noteworthy in the Portland area, home to a arrangement of some of the better companies in the industry.
"I can't quantify it," said Rod Bremer, architect and admiral of Columbia River Knife & Tool, "but I'll say Bear Grylls helped deathwatch up the survivalist allotment of the customer – bodies started cerebration about actuality prepared."
But alike the ability of Grylls has not been abundant to edgeless the allegation of an alike added almighty force: Reduced Defense Department spending. That arrest has dealt a draft to Gerber and to Benchmade Knife Co. of Oregon City.
Now Gerber is acquisitive Grylls' allure – on affectation in the UK affairs "The Island with Bear Grylls" and slated to acknowledgment to U.S. baby awning this summer on an as-yet-unannounced account NBC appearance -- can advice the cast addition its customer address yet again.
On Friday, Grylls toured the Gerber factory, fielded questions from advisers and met the company's new president, Rob Kass.
The appointment was timed in allotment because Grylls, who makes his home with
9 Facts That Nobody Told You About Gerber Outdoor Knife | Gerber Outdoor Knife - gerber outdoor knife
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